1. Checklists verify that the necessary minimum gets done. With increasing complexity comes the temptation to skip over the stupid simple stuff and instead focus on the “sexy” parts of one’s work and life. Because the stupid simple stuff is so stupid and simple, we often fool ourselves that it’s not important in the grand scheme of things. But as we’ve seen, it’s often our most basic tasks that can spell the difference between success and disaster.
An example from my own work is the process of creating a new blog post. Although I usually remember the steps of creating the content because it's part of my writing process—writing an outline, doing the research, drafting, and editing—there are plenty of other steps that I can easily forget. Adding images, working through multiple headline options to find the best one, and making sure image credits are correct are all standard tasks that are easy to overlook.
Here is my in-depth IM Checklist review. If your aim is to become an internet marketer, you might as well face some initial difficulties and you may have to go through a challenging time before you can rightfully consider yourself to be able to figure out the correct, effective and the most optimized procedure for launching your marketing project on the internet. And this is exactly where the IM Checklist program created by Kevin Fahey would come to your rescue.