Gawande explains that we are up against two things when performing either a high volume of simple tasks or a variety of complex tasks. The first is that human memory and attention can fail you, especially when a bigger issue arises. This could be your participant being late and your data collection program freezing, making it easy to forget that you haven’t performed a baseline test. The second thing is that we skip tasks even when we remember them because nine times out of ten that step doesn’t matter. Never check to make sure your wires are plugged in correctly?  If you’re the only one working in the lab maybe it doesn’t matter, but if multiple lab mates are cycling through the lab, this could be a bigger issue.

If you do not want to exhaust your team members’ creativity, checklists are a must-have tool for production. Their function is simple - to check whether anything is forgotten or unfinished. And the most important thing is that you do not have to create a new checklist every time a task appears. Creative energy can be channeled to the more exacting tasks.
IM Checklist program has been created by Kevin Fahey. Kevin Fahey is a very successful internet entrepreneur. He is also a well-known business coach. He had originally created the checklists to guide his students in the course of internet marketing and to educate them with various marketing ideas and strategies. However, recently Kevin Fahey has made up his mind to introduce these checklists for internet marketing strategies to the general public for the sake of educating them to become as successful in this field as he is.