3. Checklists instill discipline. Checklists continue to play a vital role in aviation. Every time pilots and co-pilots take off and land, they verbally go through a checklist. A lot of what they review is of course the stupid simple stuff, but it’s important stupid simple stuff. When you’re responsible for the lives of 120 passengers, you have to have the discipline to make sure you do even the small things right. If there’s ever an incident in air, investigators will go back to see if the pilot and co-pilot went through the checklist. There’s no fudging with it. You either did it or you didn’t.

Reinforcement and sanctions surrounding tasks may distract performance from the intent of the checklist. In healthcare, there is often a need to adapt the procedure to the patient or the context. Recent findings show that the WHO checklist, for example, is often implemented differently within single organisations, depending on context. Clinicians may be discouraged from acting in a manner that is best for the patient if they perceive that they may be censured for not following the procedure ‘to the letter’.


IM Checklist program has been created by Kevin Fahey. Kevin Fahey is a very successful internet entrepreneur. He is also a well-known business coach. He had originally created the checklists to guide his students in the course of internet marketing and to educate them with various marketing ideas and strategies. However, recently Kevin Fahey has made up his mind to introduce these checklists for internet marketing strategies to the general public for the sake of educating them to become as successful in this field as he is.
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