Lastly, the checklist involves a Time Out: this requires that everything stops and no one interrupts. In an emergency, or under extreme time pressure, it is difficult to get everyone on the team to stop what they are doing and attend completely. The loss of team discussion under time pressure has been described by some centres implementing the Safe Surgery checklist.6 ,13 These are the times when mistakes are most likely to occur, yet paradoxically also when the Time Out portion of the checklist (the briefing to support complex work) is least likely to be performed as intended.
IM Checklist program has been created by Kevin Fahey. Kevin Fahey is a very successful internet entrepreneur. He is also a well-known business coach. He had originally created the checklists to guide his students in the course of internet marketing and to educate them with various marketing ideas and strategies. However, recently Kevin Fahey has made up his mind to introduce these checklists for internet marketing strategies to the general public for the sake of educating them to become as successful in this field as he is.